The McDonald’s Corporation, a „Star” in the „Galaxy of the Businesses”

Gabriela Opait
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Gabriela Opait: Dunarea de Jos University of Galati, Romania

Economics and Applied Informatics, 2019, issue 3, 181-193

Abstract: McDonald’s represents the biggest company in the realm of chain restaurants, as a result of the revenues. McDonald’s Bar-B-Q was started in 1940, by Richard and Maurice McDonald’s, in San Bernardino, California, the United States of America. After fifteen years, Ray Kroc achieves the establishment of the McDonald’s Corporation, who traded at the brothers McDonald’s them rights. Today, the McDonald’s Corporation has the seat in Chicago, Illinois, the United States of America.

Keywords: Healthy life-style; Adaptation; Standardization (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2019:i:3:p:181-193

DOI: 10.35219/eai1584040972

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