The Coca-Cola and Pepsi-Cola Businesses, „Fizzy Meeting” in the Management of the Pole Position

Gabriela Opait
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Gabriela Opait: Dunarea de Jos University of Galati, Romania

Economics and Applied Informatics, 2020, issue 1, 167-176

Abstract: The Coca-Cola was interpolated in the “jungle of the businesses” by the pharmacist John Stith Pemberton in January 29, 1886, in Atlanta, and under the profile of company, she was included by Asa Griggs Candler in 1892, in the same town from the United States of America. The establishment of the Pepsi-Cola business was achieved by Caleb Bradham, in August 28,1898, at New Bern, North Carolina and today, PepsiCo Inc. has the seat in Harrison, New York, the United States of America. The Coca-Cola Company and the PepsiCo Inc. are two stars which keep the them competition at the parameters very high in the galaxy of the businesses.

Keywords: Electronic Coke Bottle „Star Wars”; Energy-Drinks; Portfolio of Brands; Rockstar Energy (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2020:i:1:p:167-176

DOI: 10.35219/eai1584040997

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