Aspects Regarding the Online Consumer Profile and the Impact on the Purchasing Behaviour

Oana Pricopoaia, Mihai Cadinoiu and Adriana Matei
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Oana Pricopoaia: Transilvania University of Brasov, Romania
Mihai Cadinoiu: Dunarea de Jos University of Galati, Romania
Adriana Matei: Dunarea de Jos University of Galati, Romania

Economics and Applied Informatics, 2020, issue 2, 91-99

Abstract: In the online environment the consumer gets information on his own, looks for the desired product and compares features faster. The connection with brands is easier to create, and any opinion matters, so it is very important to manage all reactions, especially negative ones. Online, the aspects regarding the site structure and content, the page loading time, and the graphics are all elements influencing the decision to make a purchase from that site. The subjective factors such as: the fear the stock is not available, the fear to lose, receiving a free item, the idea of fast gain, turning a dream into reality, are all used in marketing campaigns to lead to the fastest completion of the online acquisition.

Keywords: Consumer; Purchasing behaviour; Online environment; Decision; Choice (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2020:i:2:p:91-99

DOI: 10.35219/eai15840409111

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