Strategic Options for Improved Organizational Performance in the Nigerian Telecommunication Industry: Miles and Snow Approach

Waidi Adeniyi Akingbade
Additional contact information
Waidi Adeniyi Akingbade: Lagos State University, Lagos, Nigeria

Economics and Applied Informatics, 2020, issue 3, 58-69

Abstract: Telecommunications companies in Nigeria have formulated policies that could enable them to cope with the global challenges. However, most of them have not really employed strategic options that could enable them to cope with the changing condition. The main objective of this study is to examine the effect of Miles and Snows strategies which is considered the major approach that could promote competitiveness in the industry to enable them manage and survive challenges. The study adopted survey research design and population is 7,567 staff of four major service providers MTN, Airtel, Globacom and 9Mobile with sample size of 380. Judgemental and stratified random sampling techniques were used to select participants for the study. Out of the 380 distributed questionnaires, 369 were retrieved. The study reaffirmed the efficacy of Mile and Snow’s competitive strategy. It was recommended that Telecom Company should adopt prospector, analyzer, and defender strategies to improve their performances.

Keywords: Analyzer; Defender; Prospector; Telecommunication Company; Reactor (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.eia.feaa.ugal.ro/images/eia/2020_3/Akingbade.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2020:i:3:p:58-69

DOI: 10.35219/eai15840409137

Access Statistics for this article

More articles in Economics and Applied Informatics from "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Gianina Mihai ().