Comparative Analysis of Advertisements - Catena Pharmacy Vs. Sensiblu Pharmacy

Violeta-Andreea Andreiana, Georgiana Stoica, Dorin Iancu and Irina Antoaneta Tanasescu
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Violeta-Andreea Andreiana: Valahia University of Targoviste, Romania
Georgiana Stoica: Valahia University of Targoviste, Romania
Dorin Iancu: Valahia University of Targoviste, Romania
Irina Antoaneta Tanasescu: Valahia University of Targoviste, Romania

Economics and Applied Informatics, 2021, issue 3, 168-173

Abstract: Pharmacy and/or medication advertisements place the patient at the centre of the action– the patient is the main pawn exposed to external attacks from the environment and the target of the main inappropriate consumption behaviours. The main theme of every such advertisement is already popular and may be predicted; however, there are pharmacies which stage and approach this sensitive issue (i.e. the disease – the main enemy of human existence) in a unique manner that mitigates the negative impact of viewing such advertisements. There are different opinions on the effectiveness and importance of advertisements; sometimes people are sceptical about them, other times they see them as a necessity. Nonetheless, limits or criticism relating to television advertisements may be counterbalanced by their strengths. We personally consider that it all relates to the individual’s perception and capacity to understand the external world in all its complexity. We may be sensible or we may get carried away by emotions; yet, the decision is in our hands. We will enumerate below some of the benefits and criticism brought to television advertisements, one of the most controversial topics in terms of advertising.

Keywords: comparative analysis; advertisement; media (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2021:i:3:p:168-173

DOI: 10.35219/eai15840409237

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