Empirical Evidence on the International Business Approach: The Case of Jordan Companies

Qudah Sufyan
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Qudah Sufyan: Dunarea de Jos University of Galati, Romania

Economics and Applied Informatics, 2022, issue 2, 47-53

Abstract: Adapting to the needs of their international partners represents a key challenge for international business relationship management. Jordan companies face the challenge of serving a wide range of interests of their foreign business partners. To meet this challenge, international managers need to go beyond their local business model and find new ways of collaborating in the global arena. The capability to cooperate with international business partners of Jordan companies lies in sharing resources and coordinating international strategy and business relationship management. This article investigates relevant topics related to internationalization strategies of Jordan companies, from managerial lens: interest for international expansion, experience in international business, development of capabilities to approach foreign markets, readiness for international expansion, governmental support for international business and expectations related to international expansion.

Keywords: international business; relationship management; business model; foreign markets; Jordan (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2022:i:2:p:47-53

DOI: 10.35219/eai15840409266

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