Behavioral Models that Influence Consumers Purchase Decisions

Dimitrie Stoica, Cezar Ionut Bichescu and Maricica Stoica
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Dimitrie Stoica: Dunarea de Jos University of Galati, Romania
Cezar Ionut Bichescu: Dunarea de Jos University of Galati, Romania
Maricica Stoica: Dunarea de Jos University of Galati, Romania

Economics and Applied Informatics, 2024, issue 2, 71-76

Abstract: This article delves into the complexities of consumer behavior, offering an analysis of traditional and modern behavioral models to understand purchasing decisions. It begins with presentation of the Marshallian, Pavlovian, Freudian, and Veblenian models, which focus on economic, psychological, and social influences. Subsequently, the study explores contemporary frameworks like the Nicosia, Engel-Kollat-Blackwell, and Bettman models, highlighting their contributions to comprehending the consumer decision-making process in a dynamic market environment. By integrating insights from various models, the article underscores the significance of understanding consumer psychology, external stimuli, and individual roles in purchase activities. This review aims to equip marketers with the knowledge to devise effective strategies that address current market challenges and enhance consumer satisfaction and organizational profitability.

Keywords: consumer behavior; traditional models; modern models; decision-making process; marketing strategies (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2024:i:2:p:71-76

DOI: 10.35219/eai15840409412

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