The Impact of Communication Campaigns in Increasing Organizational Performance

Andrei Vizitiu, Alexandru Sebastian Chihaia and Cosmin Matis
Additional contact information
Andrei Vizitiu: Dunarea de Jos University of Galati, Romania
Alexandru Sebastian Chihaia: Dunarea de Jos University of Galati, Romania
Cosmin Matis: Dunarea de Jos University of Galati, Romania

Economics and Applied Informatics, 2024, issue 3, 233-242

Abstract: Communication plays an essential role in organizational success, being a key element that influences internal and external relationships, decision-making and adaptation to change. Organizational performance largely depends on how information is transmitted, understood and applied within the organization. Modern technologies have transformed the way organizations communicate and their appropriate implementation increases efficiency and allows for quick and informed decision-making. Communication is an essential pillar of organizational performance, having a significant impact on employee engagement, productivity, internal relations, innovation and customer satisfaction. This quantitative study captures multiple facets through which communication can improve the competitiveness of organizations. In the digital age, the use of modern technologies amplifies the positive effects of communication, contributing to the long-term success of organizations. A well-defined and implemented communication strategy can transform communication from a support activity into a strategic competitive advantage.

Keywords: communication; performance; SEM PLS; management (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://eia.feaa.ugal.ro/images/eia/2024_3/Vizitiu_et_al.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2024:i:3:p:233-242

DOI: 10.35219/eai15840409449

Access Statistics for this article

More articles in Economics and Applied Informatics from "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Gianina Mihai ().