Digital Transformation of Business Processes: Data Analysis and Visualization with VOSVIEWER

Valentina Butmalai, Nicoleta Cristache, Alina-Florentina Saracu, Irina Olimpia Susanu and Violeta Maria Isai
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Valentina Butmalai: Dunarea de Jos University of Galati, Romania
Nicoleta Cristache: Dunarea de Jos University of Galati, Romania
Alina-Florentina Saracu: Dunarea de Jos University of Galati, Romania
Irina Olimpia Susanu: Dunarea de Jos University of Galati, Romania
Violeta Maria Isai: Dunarea de Jos University of Galati, Romania

Economics and Applied Informatics, 2025, issue 2, 157-163

Abstract: This paper examines the possibilities of integrating digital technologies to improve the efficiency of a company's core business processes. The focus is on implementing innovative solutions, process automation, and data analysis. To identify key areas and trends, the software VOSviewer is used to visualize scientific data, analyze relationships, and identify areas for digitalization. The aim of the study is to propose recommendations that will contribute to creating the competitiveness of enterprises in the context of digitalization.

Keywords: VOSviewer; scientific data visualization; digital technology implementation (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2025:i:2:p:157-163

DOI: 10.35219/eai15840409523

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