Le management de la coopetition en PME:le cas des vignerons du Pic Saint-Loup

Julien Granata () and Frederic Le Roy ()
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Julien Granata: GSCM - Montpellier Business School - Montpellier Recherche en Management
Frederic Le Roy: GSCM - Montpellier Business School - Montpellier Recherche en Management

Revue Finance Contrôle Stratégie, 2014, vol. 17, issue 2, 47-64

Abstract: (VF)Les recherches sur les stratégies coopetitives des PME ne traitent pas du problème de leur management alors que celui-ci semble essentiel. Cette étude propose d’étudier le management de la coopetition en analysant le cas des PME vitivinicoles du Pic-Saint-Loup. Les résultats montrent que ces PME coopèrent au sein d’un syndicat tout en étant en concurrence directe. Cette simultanéité est rendue possible par la séparation formelle des activités coopératives et concurrentielles. Les résultats montrent que ce sont les dirigeants de PME qui intègrent le management des deux dimensions. Leur capacité d’intégration du paradoxe coopetitif est alors essentielle pour la réussite de la stratégie de coopetition.(VA)While we witness an increasing scholarly interest in SME coopetition strategies, the question how to manage coopetition remains widely unanswered. Filling this gap, we investigate coopetition management at the example of the Pic-Saint-Loup case study on wine sector. Our results show that Pic Saint-Loup SMEs cooperate simultaneously in a union while maintaining direct competition outside. This simultaneity is possible by the formal sharing of cooperative and competitive activities and the owner-managers need of awareness that both cooperation and competition should be part of the coopetition management process. The owner-managers capabilities of this type of paradoxes' management appear essential for a successful outcome of coopetition strategy.

Keywords: coopetition; PME; management du paradoxe; secteur vitivinicole; SME; management of paradox; wine-making sector (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:dij:revfcs:v:17:y:2014:i:2:p:47-64.

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