Du succursalisme à la franchise:un choix de désinvestissement stratégique

Allessandro Baroncelli and Angelo Manaresi ()
Additional contact information
Angelo Manaresi: Université de Bologne

Revue Finance Contrôle Stratégie, 1998, vol. 1, issue 2, 33-56

Abstract: The focus of this paper is on divesting in-house trade activities into franchising operations. Conventional wisdom and assets analysis would suggest that firm growth objectives could only be attained through investments whereas an asset shrinking (a divestment) will necessarly determine a reduction of the strategic scope of business. Similarly, franchising is usually regarded as a means for fast expansion of the franchisor's retail network, characterised by a low capital investment and a high level of control on marketing policies. However, companies often carry out divestments by changing the form of control on retail operations, from ownership to contractual relationships (i.e. franchising). In this paper the authors describe the circumstances under which franchising is used as a form of divestment ; in this context it is shown how divesting assets and substituting them with contractual relationships such as the franchise business format can lead to a network organization.

Keywords: divestment; franchising; network organizations; restructuring (search for similar items in EconPapers)
Date: 1998
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://repec-crego.u-bourgogne.fr/images/stories/rev/012056.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dij:revfcs:v:1:y:1998:i:q2:p:33-56

Access Statistics for this article

Revue Finance Contrôle Stratégie is currently edited by Jean-François Gajewski

More articles in Revue Finance Contrôle Stratégie from revues.org
Bibliographic data for series maintained by Informatique Technique MSH Dijon ().