Perceived Attributes of Factors Influencing Consumers’ Engagement with Electronic Banking

Taiwo A. Muritala () and Taiwo Abayomi S. ()
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Taiwo A. Muritala: Fountain University Osogbo, Nigeria
Taiwo Abayomi S.: Tai Solarin University of Education, Ijebu-Ode, Nigeria

Acta Universitatis Danubius. OEconomica, 2012, issue 4(4), 102-116

Abstract: This study intends to critically analyze the relationship between perceived attributes as factors and consumers’ engagement with electronic banking technology. A survey method was used to gather data from 200 secondary school teachers from five selected local government in South- Western part of Nigeria namely; Ibadan North, Egbeda, Ido, Ibadan North-East and Ibadan North- West Local government. Data was collected with a structured questionnaire and analyzed with several descriptive statistics to identify consumers’ engagement in electronic banking technology in Nigeria. The results of the study therefore reveals that the most common influential factors hindering consumers’ adoption of electronic banking in Nigeria are relative advantage of economic gains and non-economic gains, social character, communication behavior, trialability as well as observability. Hence, it therefore recommends that the banks should create channels through which customers’ awareness will be enhanced and employ IT trained personnel to monitor and report any fraudulent transaction in order to secure customers’ trust on safety risk/security.

Keywords: Electronic banking technology; perceived attributes; Banking sector; Local Government; Nigeria (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:dug:actaec:y:2012:i:4:p:102-116

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