Entrepreneurial Call for Strategic Agility in Fast-Paced Business Environment

Arslan Ayub (), Farah Arzu (), Hanan Iftekhar () and Sabiha Hafeez ()
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Arslan Ayub: Iqra University Islamabad
Farah Arzu: Iqra University Islamabad
Hanan Iftekhar: Iqra University Islamabad
Sabiha Hafeez: National College of Business Administration & Economics

Acta Universitatis Danubius. OEconomica, 2014, issue 10(3), 146-154

Abstract: The 21st century came with blending of threats and opportunities of deep-rooted obstructions of fast-paced business environment. Research on strategic management has consequently increased and grabbed the attention of both academicians and strategic policy makers. The current study is therefore directed to analyze the multifaceted influence of entrepreneurial orientation on strategic agility and organizational performance. The study uses exploratory approach; primary data is collected from 323 professional working in private sectors in twin cities of Islamabad and Rawalpindi, Pakistan. The study found significantly positive relationship between entrepreneurial orientation and strategic agility, entrepreneurial orientation and organizational performance, and strategic agility and organizational performance. The study discusses important implications regarding entrepreneurs‘ deployment of entrepreneurial orientation and strategic agility for enhancing organizational performance.

Keywords: Entrepreneurial Orientation; Innovation; Competitive Aggressiveness; Autonomy; Strategic Agility (search for similar items in EconPapers)
Date: 2014
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