Strategic Options for Improved Organizational Performance in the Nigerian Telecommunication Industry: Miles and Snow Approach

Waidi Adeniyi Akingbade ()
Additional contact information
Waidi Adeniyi Akingbade: Lagos State University

Acta Universitatis Danubius. OEconomica, 2021, issue 17(2), 139-158

Abstract: The global telecommunications industry has witnessed tremendous challenge in the last two decades. Telecommunications companies in Nigeria have formulated policies that could enable them to cope with the global challenge. However, most of them have not really employed strategic options that could enable them to cope with the changing condition. The main objective of this study is to examine the effect of Miles and Snows strategies which is considered the major approach that could promote competitiveness in the industry to enable them manage and survive other present and future challenges. The study adopted survey research design and population composed of 7,567 top and middle level management staff of four major service providers MTN, Airtel, Globacom and 9Mobile with sample size of 380 determined scientifically through Yamane’s formula. Combinations of judgemental and stratified random sampling techniques were used to select participants for the study from the selected Telecommunication Companies. Out of the 380 content validated questionnaire subjected to cronbach’s alpha measure of reliability distributed, 369 were retrieved representing a response rate of 97.1%. The study reaffirmed the efficacy of Mile and Snow’s competitive strategy. It was recommended that Telecom Company should adopt prospector, analyzer, and defender strategies to improve their performances.

Keywords: Analyzer; Defender; Prospector; Telecommunication Company; Reactor (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://dj.univ-danubius.ro/index.php/AUDOE/article/view/637/1279 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dug:actaec:y:2020:i:2:p:139-158

Access Statistics for this article

More articles in Acta Universitatis Danubius. OEconomica from Danubius University of Galati Contact information at EDIRC.
Bibliographic data for series maintained by Daniela Robu ().