An Empirical Investigation into Millennials and their Buying Behaviour within Pop-Up Retail Stores

Reabetswe Kekana (), Marike Venter de Villiers (), Annekee van den Berg () and Tinashe Chuchu ()
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Reabetswe Kekana: University of the Witwatersrand
Marike Venter de Villiers: University of the Witwatersrand
Annekee van den Berg: University of the Witwatersrand
Tinashe Chuchu: University of Pretoria

Acta Universitatis Danubius. OEconomica, 2020, issue 16(6), 249-272

Abstract: Tourism is an economic activity which is oriented towards the use of tourism potentials. With the difficulties it had, the development of tourism in the Republic of Kosovo has gone through different phases and this development has occurred alongside the economic development of the country. Although the Republic of Kosovo has sufficient tourist potential, it still does not treat this activity in the right place for the economic development of the country. Its development will affect the increase of the gross domestic product. In this way it will be ranked in the deserved place in the economic development strategy of the country. Tourism in our country is not the most developed but it is less identified and less developed and it needs a lot to provide a national, state marketing, and to be organized by a state commission in order to develop and identify as ideal tourism to influence visits and attract local and foreign visitors.

Keywords: Multi-channel; fashion; pop-up retail; millennial; brand experience (search for similar items in EconPapers)
Date: 2020
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