Approaches in complex evaluation of the marketing activities results

Mihaela Grosman
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Mihaela Grosman: Free International University of Moldova

The Journal of Accounting and Management, 2012, issue 3, 65-70

Abstract: Development of marketing at the present stage is characterized by amplification of influence of market factors on activity of the company. Interest to a rating of results of marketing activity raises in all branches due to expansion of scales of marketing activity, development of technologies, expansion of opportunities of a data access, innovations in the field of marketing and to researches.

Keywords: marketing; innovation (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:dug:jaccma:y:2012:i:3:p:65-70

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