Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan

Arsalan Mujahid Ghouri (), Naveed Ur Rehman Khan () and Muhammad Abdul Malik ()
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Arsalan Mujahid Ghouri: Faculty Of Management And Social Sciences
Naveed Ur Rehman Khan: Faculty Of Management And Social Sciences, Institute Of Business And Technology, Karachi, Pakistan
Muhammad Abdul Malik: Federal Urdu University Of Arts, Science And Technology, Karachi, Pakistan

EuroEconomica, 2011, issue 28, 99-107

Abstract: Marketing is necessity of every business. In the context of local textile industry of Pakistan, Ghouri et al. (2011) study has been replicated to find the effects of marketing practices on the firm performances of textiles industry in the boundaries of Pakistan. 156 questionnaires analyze from the cities of Faisalabad, Islamabad/Pindi, Karachi, Lahore and Multan. Finding suggested that vague marketing practices are carrying out and textile firms wasting their time and money on marketing practices and forgone the potential benefits.

Keywords: Marketing; practices:; Textile; industry:; Firm’s; performance:; Pakistan (search for similar items in EconPapers)
Date: 2011
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