EconPapers    
Economics at your fingertips  
 

Push and Pull Factors for Domestic Leisure Travel in Mtubatuba Local Municipality, South Africa

Ikechukwu O. Ezeuduji () and Nokulunga C. Dlomo ()
Additional contact information
Ikechukwu O. Ezeuduji: University of Zululand
Nokulunga C. Dlomo: University of Zululand

EuroEconomica, 2020, issue 2(39), 121-134

Abstract: This study explores the main motivators (push-pull factors) for South African residents to participate in domestic leisure travel, using Mtubatuba Local Municipality in KwaZulu-Natal as a case. Structured questionnaire was used to collect usable data from 400 respondents. Results show that seeking social interaction, relaxation, exploring different activities and cultures, visiting friend and relatives, and escape from normal routine are the push factors for residents to travel domestically. Pull factors driving domestic tourism in South Africa include the beauty of South Africa’s natural resources, its diverse history and culture, and excellent recreational facilities. Young (18-30 years of age), female, and employed residents, and those with tertiary education, demonstrate higher demand for domestic tourism than their counterparts. It is therefore recommended that domestic tourism marketing efforts by South African Tourism should be increased on these demographic groups. Intensive and continuous domestic tourism awareness, competitive pricing (through reduced operational costs), and further improvements on national security are areas that still need national attention. International or foreign demand for South Africa as a tourism destination can be induced and maintained through domestic tourism support.

Keywords: domestic tourism; push factors; pull factors; leisure travel; sub-Saharan Africa (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dj.univ-danubius.ro/index.php/EE/article/view/296/481 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dug:journl:y:2020:i:2:p:121-134

Access Statistics for this article

More articles in EuroEconomica from Danubius University of Galati Contact information at EDIRC.
Bibliographic data for series maintained by Florian Nuta ().

 
Page updated 2025-03-19
Handle: RePEc:dug:journl:y:2020:i:2:p:121-134