The Safety of Township Tourists in Cape Town, South Africa: A Customer Orientation Approach

Thandokazi Lulu Mbane () and Ikechukwu O. Ezeuduji ()
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Thandokazi Lulu Mbane: University of Zululand
Ikechukwu O. Ezeuduji: University of Zululand

EuroEconomica, 2021, issue 1(40), 89-101

Abstract: Townships have turned out to be places of leisure consumption. However, personal safety has been a major concern in South Africa. It is the aim of this paper, using a customer orientation approach, to explore township tourists’ perceptions in terms of their safety while visiting Cape Town (Gugulethu, Khayelitsha and Nyanga townships) in South Africa. This research used a quantitative method (questionnaire survey) to collected data from 171 respondents (tourists) in Cape Town Townships. Data were analysed using inferential statistics (correlation test and regression analysis), and Cronbach Alpha’s coefficients were used to test reliability of the multivariate data. This research found that in general, tourists are mostly satisfied and hold positive perception of Cape Town townships, although the study unearthed certain safety issues. Tourists’ knowledge of their contribution to the economic development of the study areas encourage them to revisit. This study recommends to Cape Town Tourism to inform tourists about safety issues in townships prior to visiting Cape Town townships. This will enable tourists to be more vigilant. It is also suggested by this study that tourists use tour guides who are familiar with these townships, during their visit.

Keywords: Customer orientation; tourist satisfaction; perceived risks; tourist safety; township tourism (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:dug:journl:y:2021:i:1:p:89-101

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