Moderating Effect of Market Facilities and Sociocultural Proximity on the Attitude-Purchasing Behavior Relationship

Clémence Kayou Tayou (), Halidou Mamoudou () and Jules Roger Feudjo ()
Additional contact information
Clémence Kayou Tayou: North-West University
Halidou Mamoudou: North-West University
Jules Roger Feudjo: North-West University

EuroEconomica, 2021, issue 2(40), 56-63

Abstract: The purpose of this research is to analyze the moderating effect of market facilities and socio-cultural proximity on the relationship between attitude and purchasing behavior of counterfeit drugs. The purchase of illicit drugs requires a better understanding of consumer behavior if the authorities are to effectively combat the development of this scourge. Data collected from 696 households in the cities of Maroua, Garoua and Ngaoundere were analyzed using SPSS, STATA and AMOS software. The results show that only market facilities moderate the effect of attitude on buying behavior. The fact that the seller can sell on credit, retail and without consultation moderates the effect of attitude on the purchase behavior of counterfeit drugs. However, the socio-cultural proximity between the seller and even the entourage does not significantly influence the consistency between attitude and behavior. To effectively fight against the purchase of counterfeit drugs, the facilities of the counterfeit drug market must be considered in the anti-counterfeiting strategy.

Keywords: Counterfeit drugs; attitude; purchasing behavior; perceived risk (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://dj.univ-danubius.ro/index.php/EE/article/view/1016/1714 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dug:journl:y:2021:i:2:p:56-63

Access Statistics for this article

More articles in EuroEconomica from Danubius University of Galati Contact information at EDIRC.
Bibliographic data for series maintained by Florian Nuta ().