SECTORES DINÁMICOS EN LA INDUSTRIA ARGENTINA DE POSCONVERTIBILIDAD (2002-2012): EL CASO DE LA INDUSTRIA DE BEBIDAS. ESTRUCTURA DE MERCADO Y ESTRATEGIAS EMPRESARIALES

Federico Naspleda

Regional and Sectoral Economic Studies, 2018, vol. 18, issue 1, 81-96

Abstract: En los años de la posconvertibilidad argentina (2002-2012) se asentaron cambios en la dinámica industrial respecto al periodo previo de Convertibilidad (1991-2001). El sector productor de bebidas es parte de este nuevo proceso por su acumulación destacada a nivel dinámico y estructural. El presente trabajo busca aportar al tema abordando dimensiones meso y micro económicas para la comprensión del proceso de concentración e internacionalización de las empresas que compiten en el sector. Se identifican las estrategias de desarrollo internacional y local que afectan al mercado siguiendo principalmente los casos de Sistema Coca Cola y AB InBev.

In the years of the Argentinian post-convertibility period (2002-2012), changes in the manufacturing sector dynamics were established with respect to the previous Convertibility period (1991-2001). The beverage producing sector is part of this new process due to its significant accumulation at a dynamic level. The present work seeks to contribute to the issue by addressing meso and micro economic dimensions for the understanding of the process of concentration and internationalization of the companies competing in the sector. Strategies of international and local development affecting the market are identified, mainly following the cases of the Coca Cola System and AB InBev.

Keywords: Industria; argentina; posconvertibilidad; –; industria; de; bebidas; –; estrategias; empresarias.; Industry; Argentinian; post-convertibility; –; beverage; producing; –; business; strategies. (search for similar items in EconPapers)
JEL-codes: D4 L1 L2 L6 Y (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.usc.es/~economet/reviews/eers1816.pdf
no.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eaa:eerese:v:18:y2018:i:1_6

Ordering information: This journal article can be ordered from
http://www.usc.es/economet/info.htm

Access Statistics for this article

More articles in Regional and Sectoral Economic Studies from Euro-American Association of Economic Development
Bibliographic data for series maintained by M. Carmen Guisan ().