The Role of Consumption Objects in The Process of Composing Defense Mechanism Against Human Anxieties by Way of Consumption

Nevriye Altıntuğ ()
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Nevriye Altıntuğ: Süleyman Demirel University

Eurasian Business & Economics Journal, 2016, vol. 01, issue 01, 430-440

Abstract: Obscurity and uncertainty creates an anxiety environment consistently for people. Anxiety is a physiological and psychological reactiveness that create not to know what happened in the future although there is not a fact that causes anxiety. While an anxiety in the normal level is an adaptive reaction to maintain individual’s life, it can be a threat risk in the non-controllable level. Acceleration of change gradually makes environment that people are used to strange and trivializes abilities that people have by emptying. All these developments contuse individual’s sense of self and identity. Anxiety that questions of what ý am, who need me and where I belong which discontinuous change brings create is added as well as anxieties arising from fear of existential anxiety and death. Anxieties arising out of external realities and internal pressure cause loss of balance in people. Individual defects to some defense mechanism to protect mental and physical health by coming to balance case repeatedly. This relationship structure relieves people temporarily by veiling anxieties that realities create because it puts artificial things instead of relationship and environments that make them anxious. Playing the role of consumer identity makes create a new identity and a new world that is purified from anxieties with consumption easy by transferring internal anxieties that requests of people that leave mark of individual’s finite life and other’s life. The purpose of this study is to draw attention about reality that people disclose secret necessities as well as apparent necessities of them with consumption. Afterwards, this is tried to investigate whether consumption objects create a defense shield against these anxieties for individuals in moderation of tension that internal and external anxieties create.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:eas:buseco:v:01:y:2016:i:01:p:430-440

DOI: 10.17740/eas.econ.2016-MSEMP-38

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