The Effect of Hotel Businesses on Consumer Purchasing Behavior of Social Media Usage

Ahmet BÜYÜKŞALVARCI (), Selçuk Bali () and Ilgın MUTLUBAŞ ()

Eurasian Business & Economics Journal, 2019, vol. 18, issue 18, 13-24

Abstract: With the development of technology, the increasing use of the internet has started to increase the importance of social media platforms. In addition to personal users, businesses are now marketing their products and services via social media. For this purpose, a questionnaire was applied to consumers who are social media users and 401 questionnaires were obtained.Statistical techniques such as factor analysis, reliability analysis, arithmetic mean, standard deviation, Pearson correlation analysis and simple and multiple linear regression analysis were used in the analysis of the obtained data.As a result of the research, it was determined that there is a positive relationship between the social media usage efficiency of the hotel enterprises and consumer purchasing behavior.

Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
https://eurasianacademy.org/index.php/busecon/article/view/812 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eas:buseco:v:18:y:2019:i:18:p:13-24

DOI: 10.17740/eas.econ.2019.V18-02

Access Statistics for this article

More articles in Eurasian Business & Economics Journal from Eurasian Academy Of Sciences
Bibliographic data for series maintained by Kutluk Kagan Sumer ().