ANALYZING TECHNICAL CHARACTERISTICS IN BANKING SECTOR USING ANALYTIC NETWORK PROCESS AND QUALITY FUNCTION DEPLOYMENT

Murat Taha BİLİŞİK ()
Additional contact information
Murat Taha BİLİŞİK: İstanbul Kültür Üniversitesi

Eurasian Business & Economics Journal, 2020, vol. 24, issue 24, 13-26

Abstract: Quality Function Deployment is a method used to collect the needs and expectations of the customers and transfer these to the business processes in order to measure which technical characteristics to be improved to increase customer satisfaction. The weights in the voice of the customer (VOC) which are the input for the Quality Function Deployment is obtained by the Analytical Network Process. Then, the technical requirements have been priotorized. The goal of the study is providing the banks with premise information through improvement by analyzing the customer expectations.

Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://eurasianacademy.org/index.php/busecon/article/view/858 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eas:buseco:v:24:y:2020:i:24:p:13-26

DOI: 10.17740/eas.econ.2020.V24-02

Access Statistics for this article

More articles in Eurasian Business & Economics Journal from Eurasian Academy Of Sciences
Bibliographic data for series maintained by Kutluk Kagan Sumer ().