INVESTIGATION OF THE RELATIONSHIP BETWEEN BRAND VALUE AND FINANCIAL PERFORMANCE: A RESEARCH ON COMMERCIAL BANKS IN BRAND FINANCE TURKEY-100

Gülgün Erkan () and Halis KALMIŞ ()
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Gülgün Erkan: Çanakkale Onsekiz Mart Üniversitesi
Halis KALMIŞ: Çanakkale Onsekiz Mart Üniversitesi

Eurasian Business & Economics Journal, 2021, vol. 25, issue 25, 102-116

Abstract: It is important for commercial banks, which are important actors of the financial system, to plan for the future by determining the effects of their financial performance on brand values. In this context, the purpose of the study is to determine the effect of the financial performance ratios of 8 commercial banks serving in the Turkish Banking Sector on their brand values with the help of panel regression analysis. According to the analysis results, considering the degree of influence on the brand value, it has been determined that Capital Adequacy, Liquid Assets/Total Assets, Period Net Profit or Loss/Total Assets and finally Net Interest Income/Total Assets affect the brand value. Besides, the ratio of Total Loans/Total Assets was not found to be statistically significant on the brand value.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eas:buseco:v:25:y:2021:i:25:p:102-116

DOI: 10.17740/eas.econ.2021.V25-07

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