CREATE BRAND RATING SCORE WITH CONJOINT AND STRUCTURAL EQUATIONAL MODEL

Veysel Kamci (), Münevver Turanli () and Dicle Cengä°z ()
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Veysel Kamci: Ä°stanbul Ticaret Ãœniversitesi
Münevver Turanli: İstanbul Ticaret Üniversitesi
Dicle Cengä°z: Ä°stanbul Ticaret Ãœniversitesi

Eurasian Eononometrics, Statistics and Emprical Economics Journal, 2017, vol. 7, issue 7, 142-151

Abstract: Companies need much more developed data analytic technics to making decision to define the prices of their products. For giving an example for these developed data analytic technics; in this study, with comparing the impact of market share which effected from the proportionally 10 % increasing of ?Brand rating score" and effected from the price effect of konjoint analysis, made some simulations for Return on Investment.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:eas:econst:v:7:y:2017:i:7:p:142-151

DOI: 10.17740/eas.stat.2017�V7�09

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