ETHNOGRAPHIC RESEARCH AND CONTENT ANALYSE IN DETERMINING SMALL BUSINESSES? AND OWNER MANAGERS? PERFORMANCE PERCEPTION: FETHIYE F&B FIRMS FOCUS

Işıl ARIKAN Saltik (), Pelin ARSEZEN OTAMIŞ () and Sümeyra Babacan ()
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Işıl ARIKAN Saltik: Muğla Sıtkı Koçman Üniversitesi
Pelin ARSEZEN OTAMIŞ: Muğla Sıtkı Koçman Üniversitesi
Sümeyra Babacan: Muğla Sıtkı Koçman Üniversitesi

Eurasian Academy Of Sciences Social Sciences Journal, 2015, vol. 4, issue 4, 120-131

Abstract: This research is aiming to measure the small food and beverages businesses such as eating houses, restaurants, cafes, and bars from their owner-managers’ perception. In the research, data collecting tools of interview, observation and document review; and qualitative analysis technique have been used. As a result, it is seen that the owner-managers of small businesses perceive external dynamics negatively; and internal dynamics and performances positively.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:eas:journl:v:4:y:2015:i:4:p:120-131

DOI: 10.17740/eas.soc.2015.V4.08

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