Do Consumers Really Refuse To Buy Genetically Modified Food?

Charles Noussair, Stéphane Robin () and Bernard Ruffieux ()

Economic Journal, 2004, vol. 114, issue 492, 102-120

Abstract: We elicit willingness-to-pay information for similar food products that differ only in their content of genetically modified organisms (GMOs). Participants in the experiment are a demographically representative sample of French consumers. 35% of participants are unwilling to purchase products made with GMOs, 23% are indifferent or value the presence of GMOs, and 42% are willing to purchase them if they are sufficiently inexpensive. The results contrast with surveys that indicate overwhelming opposition to GM foods. There is a surplus to be gained from the segregation of the market for food products into a GMO-free segment and a segment allowing GMOs. Copyright 2004 Royal Economic Society.

Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ecj:econjl:v:114:y:2004:i:492:p:102-120

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