Economic and Financial Benchmarking as a Strategic Planning Tool

Carmelo Intrisano, Anna Paola Micheli, Anna Maria Calce and Loris Di Nallo
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Carmelo Intrisano: Corporate Finance, University of Cassino and Southern Lazio, Italy
Anna Paola Micheli: Research Fellow, University of Cassino and Southern Lazio, Italy
Anna Maria Calce: University of Cassino and Southern Lazio, Italy,
Loris Di Nallo: University of Cassino and Southern Lazio, Italy

International Journal of Economics and Financial Issues, 2017, vol. 7, issue 6, 175-181

Abstract: This paper aims to propose a new model for estimating companies benchmarking. The model has been applied to the media sector (identified by Industry Classification Benchmark ICB with the code 5500 and composed by three subsector with codes: 5553 Broadcasting & Entertainment, 5555 Media Agencies and 5557 Publishing). The model is based on the analysis of the financial and economic area of enterprises that together contribute to the elaboration of a total benchmark. We collected data for 217 listed companies for a time horizon of ten years (2006-2015). The results show that most of the analyzed companies belong to the best or worst class. Deepening the analysis, the subsector 5555 Media agencies has contributed most to the positive performance of the media sector while the subsector 5553 - Broadcasting & Entertainment is the worst. The model, applied to the media industry, can be extended to other sectors and unlisted companies.

Keywords: benchmark; strategy planning; finance. (search for similar items in EconPapers)
JEL-codes: G (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:eco:journ1:2017-06-22

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