The Acceptance of Islamic Banking Products in Libya: A Theory of Planned Behavior Approach

Walid Ali Albashir, Yuserrie Zainuddin and Shrikant Krupasindhu Panigrahi
Additional contact information
Walid Ali Albashir: Faculty of Industrial Management, University Malaysia Pahang, Gambang, Kuantan, Malaysia
Yuserrie Zainuddin: Faculty of Industrial Management, University Malaysia Pahang, Gambang, Kuantan, Malaysia,
Shrikant Krupasindhu Panigrahi: Faculty of Industrial Management, University Malaysia Pahang, Gambang, Kuantan, Malaysia

International Journal of Economics and Financial Issues, 2018, vol. 8, issue 3, 105-111

Abstract: The purpose of this paper is to identify key factors affecting acceptance level of Islamic banking customers in Libya. Despite of growth of Islamic banking all over the world, it is still underdeveloped financial sector in Libya. Libyan customers are unaware of Islamic banking and are unable to make decision on the acceptance of Islamic banking. We suggest a modified theory of planned behaviour model including perceived risk as an important ingredient to customer decision making process. The model is tested against a sample of 293 banking customers using self-administered survey questionnaire. The quantitative results revealed that subjective norm and perceived behavioural control are more significant to increase intention to use Islamic banking. Customer attitude and perceived risk was found to have no significant influence on intention to accept Islamic banking at 0.05 level. This research suggests that Islamic banks need to develop effective marketing strategy emphasizing on sharia instrument like Islamic assurance and beliefs along with perceived risk to satisfy the value of potential customers. As an implication, focusing on risk management while providing quality information to the customers towards Islamic banking products will lead to increase customer's intention.

Keywords: Islamic Banking; Theory of Planned Behavior; Behavioral Intention; Perceived Risk; Customer Involvement (search for similar items in EconPapers)
JEL-codes: C3 G41 O33 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.econjournals.com/index.php/ijefi/article/download/6193/pdf (application/pdf)
https://www.econjournals.com/index.php/ijefi/article/view/6193/pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ1:2018-03-13

Access Statistics for this article

International Journal of Economics and Financial Issues is currently edited by Ilhan Ozturk

More articles in International Journal of Economics and Financial Issues from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().