Market Share Analysis and Export Performance of Indonesian Crude Palm Oil in the EU Market

Jamilah Jamilah, Hafni Zahara, Emmia Tambarta Kembaren, Setia Budi and Nurmala Nurmala
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Jamilah Jamilah: Department of Agribusiness, Malikussaleh University, Indonesia
Hafni Zahara: Department of Agribusiness, Malikussaleh University, Indonesia
Emmia Tambarta Kembaren: Department of Agribusiness, Malikussaleh University, Indonesia
Setia Budi: Department of Agribusiness, Malikussaleh University, Indonesia
Nurmala Nurmala: Department of Economics, Malikussaleh University, Indonesia

International Journal of Energy Economics and Policy, 2022, vol. 12, issue 2, 218-225

Abstract: This study aims to analyze the market share and export performance of Indonesian Crude Palm Oil (CPO) to the European Union Market, using time series data (2000 2020). The Market Share Index is used to assess the condition of the Indonesian CPO market in export destination countries when compared to its competitors (Malaysia). Analysis of the performance of CPO products in the European Union market using the Constant Market Share (CMS) approach. The results show that the average growth of Indonesia's export standards to Europe is 0.1526, indicating that Indonesia is able to take advantage of CPO export opportunities. Indonesia has been able to meet CPO product specification standards in importing countries, including the Roundtable Sustainable Palm Oil (RSPO) and Hazard Analysis and Critical Control Points (HACCP) certifications as standards for safety and consumer protection. Indonesian CPO is well positioned in Spain (0.000244) and Italy (0.00014), and less well positioned in the Netherlands and Germany. Indonesia does not have good competitiveness against CPO exports in the European Union market, which causes Indonesia to shift the Asian market as the target market for Indonesian CPO.

Keywords: market share; export performance; Crude Palm Oil; EU market (search for similar items in EconPapers)
JEL-codes: F15 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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