Sustainable Energy Consumption Insights: Understanding Electricity-saving Behaviour Drivers among Young Adults in Ho Chi Minh City

Tuan Khanh Vuong
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Tuan Khanh Vuong: Faculty of Marketing and International business, HUTECH University, No. 475A Dien Bien Phu st., Ward 25, Binh Thanh District, Ho Chi Minh City, Vietnam

International Journal of Energy Economics and Policy, 2024, vol. 14, issue 1, 524-532

Abstract: As Vietnam’s population continues to grow, there is a growing need for sustainable societal development. The energy-saving behaviour of every citizen plays a crucial role in achieving this sustainability. Therefore, it is necessary to raise awareness among young adults about energy conservation and environmental protection to promote sustainable social development in Vietnam. Hence, this study aims to examine the key factors influencing electricity-saving and habitual energy-saving behaviour. Data were collected from 431 young adults aged 18 to 30 years old in Ho Chi Minh City. The results indicate the significance of the model studied, with all hypotheses being accepted. The findings demonstrate that several factors, including subjective standards, perceived behavioural control, awareness of consequences, sense of responsibility, personal moral norms and cognition of electricity prices, influence electricity-saving behaviours and habitual energy-saving behaviour related to electricity usage. The findings suggest that young adults are increasingly recognising the importance of conserving electricity in modern life to protect the environment and promote sustainable social development in Vietnam. The management implication suggests that individuals in Ho Chi Minh City have demonstrated an awareness of energy conservation. However, responsible authorities should initiate programmes aimed at promoting electricity-saving practices. This includes the creation of media articles to raise awareness and enhance the understanding of electricity-saving measures, serving as reminders to increase awareness about conserving electricity among every individual. Furthermore, this study offers theoretical and practical implications for researchers and policymakers alike.

Keywords: Electricity-saving Behaviour; Habitual Energy Saving Behaviour; Sustainable Energy; Young Adults (search for similar items in EconPapers)
JEL-codes: Q40 Q43 Q49 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eco:journ2:2024-01-57

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