International Review of Management and Marketing

2011 - 2024

Current editor(s): Ilhan Ozturk

From Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 14, issue 6, 2024

Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia pp. 1-8

Muhammad Naparin, Mahrus Aryadi, R. R. Yulianti Prihatiningrum and Suyatno Suyatnob

The Role of Perceived Value and Satisfaction in Shaping Customer Citizenship Behavior: Evidence from Turkey pp. 9-18

Mehmet Ozan Karahan

The Role of Corporate Governance in Sustainability of Malaysian NGOs Operated Elderly Care Centres pp. 19-25

Shafi Mohamad, N. Fadzlyn, Abdullah Abdulaziz Bawazir and Nik Hasfizul Hassan

Determinants of Turnover Intention: Job Satisfaction, Employee Retention, Work-Family Conflict and Organisational Commitment pp. 26-36

Selvi Yona Sari, Zefri Yenni and M. Havidz Aima

Indonesian E-Commerce: Examining E-CRM, Browsing, Satisfaction and Loyalty pp. 37-45

Suyanto Suyanto, Widarto Rachbini, Harimurti Wulandjani, Aully Grashinta and Emi Rahmawati

Clustering Universities According to Performance Indicators and Determination of Organizational Culture Types in Clusters pp. 46-54

Maxat Aitimbetov, Dinmukhamed Kelesbayev, Gulzhamal Koptayeva, Gulshat Zhadigerova, Assylkhan Tursyn and Aripkhan Sadykov

Responsible Email Marketing in Higher Education pp. 55-60

Lukas Vartiak, Martina Chrancokova, Miriam Garbarova and Juraj Fabus

The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention pp. 61-69

Suchart Tripopsakul

Comprehensive Bibliometric Analysis and Systematic Review of Two Decades of Food Vendors Study: Deciphering the Dynamics of Food Vendor Research pp. 70-86

Ajay Adithya Manoharan and Geetha Rangaswamy

The API Model of Strategic and Tactical Marketing Thinking for Management Education pp. 87-98

Maja Martinovic

Exploring the Relationship Between Business Strategy and Project Management Tools and Techniques: A Case Study in the Marketing Industry pp. 99-108

Ian M. Herzing

The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce pp. 109-118

Muhamammad Ikhlash and Khori Rahma Linda

OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions pp. 119-130

Deepti Sinha, Sachin Sinha, Nidhi Phutela and Priya Grover

Identifying the Internal and External Pressures of Quantifying the Impacts of Sustainability-Oriented Innovation pp. 131-142

Abdelaziz Abdalla Al Owais

Unlocking Sustainable Growth: The Role of Artificial Intelligence Adoption in Jordan Retail Sector, Moderated by Entrepreneurial Orientation pp. 143-155

Nancy Al-Ramahi, Fuad M. Kreishan, Zahid Hussain, Arman Khan, Mahmoud Alghizzawi and Belal Mahmoud AlWadi

Impact of Entrepreneurship Education and Policy on Vietnamese Youth’s Entrepreneurship Readiness and Intentions pp. 156-166

Anh Thi Dieu Ho, Hoang Van Thi Thuy, Na Le Thi Tran, Sao Nu Hai Nguyen, Thuong Thi Cam Hoang and Thuy Minh Vu Nguyen

Strategic Development Planning for Global Integration: A Comprehensive Framework for State Universities in the Philippines pp. 167-177

Kenneth L. Armas and Rhodora R. Jugo

The Impact of Leadership Practices on the Adoption of Digital Transformation: The Moderating Role of Organizational Culture in Jordanian Manufacturing Sector pp. 178-185

Wiam Khalayleh, Siti Rohaida and Suhaib Mohammed Al-Khazaleh

The Impact of Components in Marketing - Mix Strategy on Customer Satisfaction and Loyalty: Case Study at Codegym Vietnam Joint Stock Company, Hue Branch pp. 186-194

Nguyen Dinh Chien, Dao Duy Minh and Mai Thi Vui

Boosting Business Performance: The Impact of Entrepreneurial Culture on Women Entrepreneurs’ Behavior pp. 195-205

Inneke Qamariah, Fadli Fadli, Windi Astuti and Muhammad Dharma Tuah Putra Nasution

Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices pp. 206-212

Ahmad Mansour, Hind Al-Ahmed, Anan Deek, Khaled Alshaketheep, Mohammad Al-Ma'aitah, Bara Asfour and Muhammad Alshurideh

Decoding Users’ Continuance Intentions towards Digital Financial Platforms in the Indian Economy pp. 213-222

Anandhi Elangovan and Manivannan Babu

Moderating Role of Tenure in an Organization and Work Engagement on Organization Citizenship Behaviour and Task Performance pp. 223-228

Preeti S. Honnamane, K. Sreekanth and G. P. Girish

Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam pp. 229-238

Phuong Mai Nguyen, Huong-Linh Le, Nguyen-Nhu-Y Ho, Rez Alexis Dela Cruz, Luu Ly Tran and Vu Phuong Anh Do

Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity pp. 239-254

Yossie Rossanty, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring and Amlys Syahputra Silalahi

Unraveling the Hidden Costs: How Cable Theft and Vandalism Fuel Soaring Energy Tariffs in Emerging Economies pp. 255-262

Farrukh Nawaz, Umar Kayani and Ahmet Faruk Aysan

Going the Extra Mile: What Drives Employee Voluntarism in Public Sector Organizations? pp. 263-273

Jenna Saud and John Lewis Rice

Creditworthiness Criteria According to the 5Cs Model and Credit Decision: The Moderating Role of Intellectual Capital pp. 274-287

Zaher Abdel Fattah Al-Slehat, Sufian Almanaseer, Bader Mustafa Mahmoud Al Sharif, Yazan Emnawer Al-Haraisa, Sulieman Daood Aloshaibat and Mohammad Abdlwhab Almahasneh

The Impact of Social Media Marketing Activities on Purchase Intention pp. 288-300

Firas Alnaser, Mahmoud Alghizzawi, Ghaith Abualfalayeh, Fandi Omeish, Sager Alharthi and Saed R. Al Koni

Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls pp. 301-306

Barween Al Kurdi, Aram Nawaiseh, Muhammad Alshurideh, Hind Al-Ahmed, Khalid Al-Sulaiti, Yaser Allozi, Haitham M. Alzoubi, Gouher Ahmed and Khaled Alshaketheep

A Comparative Analysis of Board Qualities and Performance of Listed Deposit Money Banks in Nigeria and Ghana pp. 307-316

Oluyinka Oluwagbade, Niyi Solomon Awotomýlusý, Samuel Ajibade Dada, Temitayo Oluwatimilehin Abe and Motunrayo Olayinka Adewara

The Influence of Financial Literacy, Risk Orientation and Qualified Accountants on Performance in Micro, Small and Medium Enterprises: The Mediating Role of Management Accounting pp. 317-324

Kamilah Ahmad

Investigating the Impact of Digital Leadership Dimensions on Service Economics Dimensions: An Empirical Study of Service Ministries in the Kingdom of Saudi Arabia pp. 325-333

Badreldin Mohamed Ahmed Abdulrahman and Sanaa Mostafa Mohammed

Commercial Diplomacy and Internationalization of SMEs: A Scoping Review pp. 334-345

Fatima Alsuwaidi, Muhammad Raziq and Uzma Batool

Brand Image as a Strategic Lever for Mergers and Acquisitions in the Financial Services Sector in South Africa pp. 346-354

Ridwaan Asmal and Marlini Moodley

A Bibliometric Analysis of Employee Turnover Intention among IT Sector Employees pp. 355-363

Trapati Narwaria, Rajiv Dwivedi, Anil Vashisht, Apoorva Mishra, Pratiksha Saxena, Vivek Gupta, Abhishek Singhal and Sandeep Raghuwanshi

Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia pp. 364-371

Vikneswary Tirumalaisamy, Asokan Vasudevan, Rajani Balakrishnan, Suleiman Ibrahim Shelash Mohammad, A. Vasumathi, Ahmad Samed Al-Adwan and Barween Al Kurdi

Elevating Customer Satisfaction: The Crucial Role of Electronic Service Quality in Today’s Digital Landscape pp. 372-377

Abdallah Abusalma, Khaleel Ibrahim Al-Daoud, Suleiman Ibrahim Mohammad and Asokan Vasudevan

Linking Hierarchy Culture, Market Culture and Innovation Orientation: Moderating Roles of Causation and Effectuation pp. 378-388

Khairia Ghuloum Al Maazmi, Yazid Abdullahi Abubakar and Muhammad Mustafa Raziq

Micro-Credentialing: The Janus of Higher Education pp. 389-399

Flip Schutte

Remote Work Dynamics in Semiconductor MNCs in Klang Valley: The Impact of Work Environment, Technological Infrastructure, and Work-Life Balance on Employee Productivity Moderated by Gender pp. 400-408

Segufta Yasmi Abdul Rahman and Ramila Devi Ram Sing

Integrating Brand Gestalt and Customer Loyalty in Telecommunication Sector: The Mediating Role of Customer Satisfaction pp. 409-423

Ronny H. Walean, Helena Pongoh and Deske Mandagi

Financial Literacy and Mobile Banking Usage: The Moderating Role of Demographic Characteristics pp. 424-432

Sufian Almanaseer, Zaher Abdel Fattah Al-Slehat, Bader Mustafa Al Sharif, Sulieman Daood Aloshaibat, Yazan Emnawer Al-Haraisa and Mohammad Abdlwhab Almahasneh

Sustainable Drivers of Financial Success in Nigeria’s Non-Financial Sector: A Managerial Perspective pp. 433-442

Adeleke Abdulyekini Adebanjo and Okere Wisdom

Volume 14, issue 5, 2024

Exploring Hurtt’s Professional Scepticism Scale for Accounting Students pp. 1-9

Kamaruzzaman Muhammad, Erlane K. Ghani, Azleen Ilias, Fazlida Mohd Razali and Nur Dafina Afiqah Mohd Yassin

The Role of Online Reviews and Trust in the Adoption of E-Commerce for Online Vestment Transactions pp. 10-17

Premendra Sahu, Shailja Bakshi, Menka Sharma, Nikita Dholkia, Sindura Bhargav, Suresh Kumar Pattanayak and Suchitra Rathi

Effect of Green Marketing, Green Consumption Values and Green Marketing Approaches on Organic Purchase Intention: Evidence from the Manipur pp. 18-31

Neiba Neiba and N. Tejmani Singh

Empirical Models Determinant Employee Commitment and Retention Determinants in Shopping Centers: A Case of Indonesia pp. 32-47

Sarwani Sarwani

Analysis of the Relationship between Corporate Branding and Sales Revenue during COVID 19 Pandemic pp. 48-52

Mosie C. C. Molate, Collins C. Ngwakwe and Nebbel K. Motubatse

Knowledge Dynamics and Absorptive Capacity: Shaping Innovation Performance in the Service Business of Small and Medium-Sized Enterprises pp. 53-66

Onan Marakali Siregar, Hatta Ridho, Muhammad Arifin Nasution and Muhammad Dharma Tuah Putra Nasution

Determinants of Brand Equity in Ecuadorian Private Universities pp. 67-73

Bajaña-Villagomez Yanina Shegia and Camacho Villagómez Freddy Ronalde

Determinants of Female Leaders’ Careers in the Public Sector: The Moderating Role of Work-Life Balance pp. 74-81

Mukmin Suryatni, Siti Nurmayanti, Hailuddin Hailuddin, Lalu Hamdani Husnan, Endri Endri, Rd Tuty Sariwulan and Muhammad Ridlo

Cross-Cultural Business Negotiations in Developing Markets: Comprehending the Impact of Institutional and Cultural Elements pp. 82-87

Annamaria Sasne Grosz, Laszlo Jozsa and Homedahack Sengsouly

Green Lean Concept for Measurement of Sustainable Performance Mediated by Organizational Culture in Oil & Gas and Petrochemical Industry pp. 88-100

Bambang Santoso and Tota Pirdo Kasih

A Study on Occupational Stress among Teachers of Higher Educational Institutions in Dharmapuri District, Tamil Nadu, India pp. 101-106

Savitha Sundareshan and Krishnakumar Krishnasamy

Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers pp. 107-112

Thanuset Chokpiriyawat and Kampanat Siriyota

Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023) pp. 113-125

Chuan Zheng, Munirah Khamarudin and Azanin Ahmad

The Impact of E-Recruitment Implementation on Company Credibility, Candidate Selection Efficiency, and Process Transparency: Job Applicants’ Perspective pp. 126-139

Andi Adawiah and Aditya Halim Perdana Kusuma Putra

The Impact of Strategic Entrepreneurship on Sustainable Competitive Advantage: A Field Research in Egypt’s Petrochemicals and Energy Sector pp. 140-150

Nahla G.A. Arabi and Noha Khalifa Seddig Ahmed

Exploring the Green Energy: Factors Influencing Battery Electric Vehicles Adoption in Madhya Pradesh Region pp. 151-157

Parul Asati, Sandeep Raghuwanshi, Anil Vashisht, Deepa Muley and Vikas Kumar Khare

Analysis and Evaluation of the Image of the University in the Context of the City-University Interaction pp. 158-165

Mira Bekebayeva, Dinmukhamed Kelesbayev, Aripkhan Sadykov, Kuatbek Kalykulov and Yermek Yertayev

An Evaluation of Taxpayers’ Perception of Value Added Tax and Cost of Living in Nigeria pp. 166-181

Johnson Adenike Oluwatobi, Cordelia Onyinyechi Omodero, Babatunde Moses Ololade, Gbenga Ekundayo and Festus Onosakponome Odhigu

The Influence of Millennial Market Orientation on Business Performance Moderated By Regional Regulations in Traditional Herbal Medicine SMEs pp. 182-192

Artono Artono, Margono Setiawan, Surachman Surachman and Sri Palupi Prabandari

Why is Beauty Youtuber so Popular? pp. 193-204

Enrico Aziezy, Akbar Pahlevi, Andhi Johan Suzana, Dian Safitri P.K., Mayla Surveyandini and Sodik Dwi Purnomo

Effective Approaches to Enhance Social Media Marketing for Philippine Small Enterprises pp. 205-215

Angelo R. Santos, Arjay F. Ortiz, Jennifer G. Fronda, Joannie A. Galano and Joy N. Savellano

A Study on the Relationship of Artificial Intelligence Applications in HR Processes for Assessing Employee Engagement, Performance, and Job Security pp. 216-221

Azam Malik

Moderating role of Digital Consumer Protection in Impacting the Intention to Use Digital Financial Services pp. 222-234

Pushpkiran Singh, Tejas Dave and Ashish B. Joshi

Decoding the Symphony of Satisfaction, Commitment and Trust as Predictors of Customer Loyalty in Demarketing Situations pp. 235-249

Fiona Kigen and Marike Venter de Villiers

Volume 14, issue 4, 2024

Level of Financial Literacy Skills and Managerial Decision Implication among University Managers pp. 1-11

Samson Adewumi

Factors Influencing Audience’s Urban Preference through Mobile-Enabled Music pp. 12-18

Zhi-Hui Zhu and Han-Ying Chen

Factors Influencing Consumers’ Attitudes towards Digital Communications within the South African Banking Industry pp. 19-28

Kirsty-Lee Sharp, Heleneze Lues, Rita Klonaridis, Marko Van Deventer, Re-an Müller and Ephrem Redda

Factors Influencing Employment Opportunities with Salary for People with Disabilities pp. 29-36

Nguyen Thi Mo

The Brain Drain of Moroccan IT Profiles: An Exploratory Qualitative Study within Y and Z Generations pp. 37-45

Karim Gassemi and Loubna Aniba

Enhancing the Quality-Of-Service Management for Managers and Frontline Employees: The Case of Post Office Services, South Africa pp. 46-60

Elsie Mbua Eposi

Using Social Media Analysis to Improve E-commerce Marketing Strategies pp. 61-71

Olha Semenda, Yuliia Sokolova, Olena Korovina, Oleksandra Bratko and Iryna Polishchuk

Supply Chain Integration and Organizational Resources and Capabilities: The Moderating Effect of Stakeholders’ Support pp. 72-82

John Manso Frimpong, Jacob Kuutoume and Christiana Abrafi Gyamfi

An Analysis of the Effectiveness of Information and Communication Technology Technologies in Providing Customer Feedback to Enhance B2C Value Co-creation: A Focus on the Tourism Industry pp. 83-91

Siyasanga Mgoduka, I. Kaseeram and S. Heeralal

The Mediating Role of Self-Efficacy on Online Learning among Accounting Students pp. 92-102

Kamaruzzaman Muhammad, Erlane K. Ghani, Razana Juhaida Johari, Mazurina Mohd Ali and Citra Sukmadilaga

Integration Strategies and Competitive Advantage in Manufacturing Sector: Evidence from Ogun State, Nigeria pp. 103-112

Okafor Linus Izediuno, Ifekwem Nkiruka Eugenia, Bello Bashiru Akande, Ajayi Mobolanle Adunola, Omotola Bamigbaiye-Elatuyi, Adebiyi Omolola Oladunke, Modibbo Usman Aliyu and Nnoli Ikenna Theodore

Design Organizational Health and Organizational Performance through the Workplace Spirituality, Adaptive Innovation Capabilities and Involvement HRM Practices: An Indonesia Cased Study pp. 113-121

Ikhwan H. S., Ditiya Himawati, Joko Utomo and Etyca Rizky Yanti

Exploring Millennial Consumers’ Behaviour in Social Commerce pp. 122-131

Yavisha Ramnarain, Krishna K. Govender and Sanjay Soni

Rethinking Mobile Food Safety: A Strategic Framework for Ambulant Vendors in the Philippines pp. 132-142

Kenneth L. Armas, Marivic N. Villegas, May Nerissa S. Lopez and Rhea Lyn F. La Penia

Employee Engagement and Spiritual Leadership in Private Higher Education in South Africa pp. 143-151

Sibongiseni Kumalo and Flip Schutte

Examining Factors Influencing Consumers’ Participation in Social Media Contests pp. 152-160

Rinka Apsari and Daniel Tumpal Hamonangan Aruan

What Factors Drive Consumer Preference of Dairy Products with Education as Moderator? An Empirical Approach pp. 161-168

R. Rekha and K. Maruthamuthu

The Dynamic Interplay of Societal Values, Entrepreneurial Abilities and Skill Sets in Shaping and Propelling Entrepreneurial Activity Among South African Higher Learning Students pp. 169-179

Chux Gervase Iwu, Eugine Tafadzwa Maziriri, Derek Yu and Ayansola Ayandibu

Collaborative Governance in Strengthening Dimensions of Competitive Advantage of Sustainable Ecotourism Villages pp. 180-190

I Gusti Ayu Purnamawati and Saarce Elyse Hatane

The Impact of Green Corporate Social Responsibility on Employee Green Well-being and Creativity pp. 191-201

Hafidha Bettayeb and Mohammad Al-Hawari

Analysing the Art of Service Quality and Customer Satisfaction of Digital Banking Services: A SEM Approach pp. 202-209

C. M. Bhuvaneswari and K. Maruthamuthu

Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention pp. 210-229

Aditya Halim Perdana Kusuma Putra, Siti Mariam, Moh. Tafsir and Novita Rosanti

Volume 14, issue 3, 2024

Unveiling the Shadow: Theorizing the Impact of Narcissistic Leadership on Sales Teams pp. 1-4

Jorge Bullemore

Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence pp. 5-17

Bilson Simamora and Syanne Emmanuella Xzyfanequo

Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization pp. 18-25

Ashraf H. Salah and Amro Alzghoul

The Role of Digital Marketing in Shaping Students’ Attitudes towards Health Care Professions pp. 26-33

Angelo R. Santos

Cross-Sectioning Sustainable Supply Chain Governance: A Bibliometric Analysis pp. 34-46

Anirudh Venkatarman and A. Dunstan Rajkumar

Communal Effect Attitudes on Punjab Senior Citizens pp. 47-55

Navjot Kaur and Priyanka Parihar

Elevating Industry IQ: The Dance of Empowerment, Resourcefulness, and Innovation in Petrochemical Realms pp. 56-64

Nadeem Akhtar

Triple Helix for Sustainable Development Goals: An Impact Assessment of Shared Service Facility for Micro, Small, and Medium Enterprises Competitiveness in the Philippines pp. 65-73

Kenneth L. Armas, Catherine Dela Cruz, Jonas Emmanuel Navarro and Vivien Viloria

Agile Blueprints: Navigating Project Management toward Sustainable Success: A Comprehensive Literature Synthesis and Managerial Compass pp. 74-81

AbdelAziz AlOwais

Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy pp. 82-96

Aditya Halim Perdana Kusuma Putra

The Effect of Halal Awareness, Halal Certification, and Social Servicecafe on Purchase Intention in Indonesia: The Mediating Role of Attitude pp. 97-104

Citra Shahnia, Dudi Permana, Sri Harini, Endri Endri and Mutia Wahyuningsih

Assessment Management in Higher Education pp. 105-112

Maytha Al-Ali

Analysis of Green HRM, Green Value Strategic Improving CSR and Green Performance in Central Kalimantan HSL Palm Companies pp. 113-122

Laden Mering

Communicating Banking Cyber-security Measures, Customer Ethical Concerns, Experience, and Loyalty Intentions: A Developing Economy’s Perspective pp. 123-135

Freddy Marilahimbilu Mgiba and Thozama Mxotwa

Volume 14, issue 2, 2024

Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building pp. 1-6

Neo Ligaraba

Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms pp. 7-12

Anne Mareike Flaswinkel and Reinhold Decker

Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities pp. 13-22

Leila Lefi and Sarra Sghaier

The Effect of Organizational Flexibility on Organizational Ambidexterity in Higher Education Institutions in Iraq pp. 23-36

Mohammed R. Yaseen Zeebaree

Navigating the Marketing Landscape: Strategies for Promoting Private Higher Education Institutions in South Africa pp. 37-42

Emetia Swart and Flip Schutte

Volume 14, issue 1, 2024

The Role of Adaptive Management in the Resilience and Growth of Small and Medium Size Enterprises pp. 1-10

Paul Saah, Charles Mbohwa and Nelson Sizwe Madonsela

Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa pp. 11-19

Jean Damascene Mvunabandi, Bomi Nomala and Lawrence Gadzikwa

Understanding with a Practical Perspective the Corruption Mode of Goods/Services Procurement in Indonesian Public Organizations pp. 20-30

Dodi Hardinata and Auliyah Patih Hardinata

Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited pp. 31-38

Leyla Juma Pongwe and Josephine Churk

State of the Art: Authenticity and Influencer Marketing pp. 39-47

Sahli Afef