Bridging the Gap: Strategic Communication as the Core of Effective Negotiation

Geovana-Albertina Zoican
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Geovana-Albertina Zoican: Graduate in Communication and Public Relations, Faculty of Letters, University of Craiova, Romania

Annals of the University of Craiova for Journalism, Communication and Management, 2025, vol. 11, issue 1, 41-46

Abstract: This article explores the interplay between communication and negotiation through a contemporary lens. Drawing from both theory and applied frameworks, it highlights the five critical stages of negotiation, the practical competencies needed by modern negotiators, and the impact of digital transformation on negotiation dynamics. Through this analysis, negotiation is framed not merely as a strategic tool, but as a deeply human and relational process – where empathy, ethics, and adaptability define success.

Keywords: negotiation; communication; emotional intelligence; active listening; digital negotiation; intercultural communication; strategic dialogue (search for similar items in EconPapers)
JEL-codes: D74 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:edt:aucjcm:v:11:y:2025:i:1:p:41-46

DOI: 10.5281/zenodo.15851141

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