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ETHICAL IMPLICATIONS OF FILTER BUBBLES AND PERSONALIZED NEWS-STREAMS

Dan Valeriu Voinea
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Dan Valeriu Voinea: University of Craiova

Annals of the University of Craiova for Journalism, Communication and Management, 2017, vol. 3, issue 1, 189-195

Abstract: In the days of traditional media, be it print, radio, or television, every consumer of a product received the same information. However, with the transition to the online world, personalization, tailoring information to the individual’s interests, became a possibility. Starting with the advent of personalized search (Pitkow et al., 2002), which was introduced by Google as a feature of its search engine in 2004, interest-based advertising and personalized news became both features, improving the relevance of the information to a specific user, and ethical problems – how can information only I receive influence me? The issue is even more complicated when talking about social media and personalized news – how can we ensure algorithms are transparent and indiscriminate? The present research is focused on bringing to attention possible ethical dilemmas and solutions to filter bubbles brought on by news personalization.

Keywords: filter bubbles; personalized news; information filtering; fake news; news algorithms; social media (search for similar items in EconPapers)
JEL-codes: H62 H63 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (3)

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