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IMPRESSING THE SOCIAL AND COMMERCIAL PRESS MESSAGE

Ștefan Vlăduțescu
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Ștefan Vlăduțescu: University of Craiova

Authors registered in the RePEc Author Service: Stefan Vladutescu ()

Annals of the University of Craiova for Journalism, Communication and Management, 2018, vol. 4, issue 1, 30-38

Abstract: The theme of this study is the message, the concept of a message in Bernard Voyenne's conception. The article aims to highlight the joins of the press release. The method used is meta-analytic, a combination of the hermeneutic procedure and the comparative procedure. First, it turns out that B. Voyenne adheres to Marshall McLuhan's hypothesis that the channel is part of the message. On the other hand, it is emphasized that the specificity of the press release is that it is a commercial product impregnated with the most advanced diffusion and optimization technologies; it is designed to be sold and to generate social effects. The main contribution of B. Voyenne to the concept of journalism is to highlight the imprinting of the social and commercial press message.

Keywords: message; B. Voyenne; social product; commercial product (search for similar items in EconPapers)
JEL-codes: Z0 (search for similar items in EconPapers)
Date: 2018
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