A STANDARD MASS MEDIA IMAGE ANALYSIS

Ștefan Vlăduțescu
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Ștefan Vlăduțescu: University of Craiova
Authors registered in the RePEc Author Service: Stefan Vladutescu ()

Annals of the University of Craiova for Journalism, Communication and Management, 2018, vol. 4, issue 1, 66-78

Abstract: This research aims to clarify the joints and structure of a standard media image analysis. It is argued a) that the image is a symbolic footprint; b) that the subject of the image is a person, an organization (group, enterprise, people, nation), institution or product, and c) that the image appears, is being built, deconstructed and can be shed from communication processes. The steps of a standard media image analysis and the information tiles that are used within it are specified. Finally, a case study illustrates practically how such an analysis is carried out.

Keywords: image; Imagology; communication; standard media image analysis (search for similar items in EconPapers)
JEL-codes: Z0 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:edt:aucjcm:v:4:y:2018:i:1:p:66-78

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