DEVELOPING A MASS MEDIA (OR DIGITAL MEDIA) ANALYSIS

Ștefan Vlăduțescu
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Ștefan Vlăduțescu: University of Craiova, Romania

Annals of the University of Craiova for Journalism, Communication and Management, 2023, vol. 9, issue 1, 112-114

Abstract: A mass media analysis is a complex product that is made following a multivalent process. This process includes four stages: understanding the topic (problem definition), establishing facts and generating hypotheses, processing information/raw data, and developing the analytical product. The actual development of the media analysis product includes: presenting the fact/facts, carrying out a scientific and creative analytical approach, making inferences (inductive, deductive, transductive procedures), qualitative and quantitative radiography, determining the effects (yield) (accuracy and profitability) and drawing up conclusions.

Keywords: mass-media analysis; digital media analysis; development of the media analysis product; inference (search for similar items in EconPapers)
JEL-codes: Z0 (search for similar items in EconPapers)
Date: 2023
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