Understanding innovation: The development and scaling of orange-fleshed sweetpotato in major African food systems

Jan W. Low and Graham Thiele

Agricultural Systems, 2020, vol. 179, issue C

Abstract: The development and scaling of orange-fleshed sweetpotato (OFSP) during the past 25 years is a case study of a disruptive innovation to address a pressing need – the high levels of vitamin A deficiency among children under five years of age in sub-Saharan Africa. When the innovation was introduced consumers strongly preferred white or yellow-fleshed sweetpotato, so it was necessary to create a demand to respond to that need. This was at odds with the breeding strategy of responding to consumers’ demands. Additional elements of the innovation package include seed systems and nutrition education to create the awareness amongst consumers of the significant health benefits of OFSP. Complementary innovation is required in promotion and advocacy to ensure a supportive institutional environment.

Keywords: Orange-fleshed sweetpotato; Innovation; Scaling; Biofortification; Sub-Saharan Africa; Micronutrient malnutrition (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (16)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0308521X19301519
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:agisys:v:179:y:2020:i:c:s0308521x19301519

DOI: 10.1016/j.agsy.2019.102770

Access Statistics for this article

Agricultural Systems is currently edited by J.W. Hansen, P.K. Thornton and P.B.M. Berentsen

More articles in Agricultural Systems from Elsevier
Bibliographic data for series maintained by Catherine Liu ().