Farmer decision making for hybrid maize seed purchases: Effects of brand loyalty, price discounts and product information

Pieter Rutsaert, Jason Donovan, Mike Murphy and Vivian Hoffmann

Agricultural Systems, 2024, vol. 218, issue C

Abstract: Each year public and private sector maize breeding programs in Kenya deliver high-yielding hybrids that are resistant to drought, pests, and diseases. Yet, most Kenyan maize farmers purchase older, well-known hybrids. While the ‘varietal turnover’ problem is well known, few solutions have emerged.

Keywords: Kenya; Varietal turnover; Food security; Agro-dealers; Seed systems (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:agisys:v:218:y:2024:i:c:s0308521x24001525

DOI: 10.1016/j.agsy.2024.104002

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