The atmosfearics of scaryscapes: Retail tourism goes gothic!

Stephen Brown

Annals of Tourism Research, 2023, vol. 101, issue C

Abstract: In a pandemic-warped world, consumer culture is characterized by an atmosphere of fear, which is found in all sorts of unsettling spaces. This paper explores the “atmosfearic scaryscape” of a retail brand that bestrides the globe and, with the aid of a classic Gothic trope considers the fear-full, fun-filled feelings it evokes. Situated at the interface of tourism and retailing, humour and horror, darkness and light, the research focuses on a fast fashion brand that attracts consumers from far-flung places, treats them mean to keep them keen, then drives them to the depths of despair. And heights of delight.

Keywords: Atmospherics; Servicescapes; Primark; Retail tourism (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160738323000750
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:101:y:2023:i:c:s0160738323000750

DOI: 10.1016/j.annals.2023.103602

Access Statistics for this article

Annals of Tourism Research is currently edited by John Tribe

More articles in Annals of Tourism Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().