How eco-certificate/effort influences hotel preference

Xue, Nan (Iris), Elisa K. Chan and Lisa C. Wan

Annals of Tourism Research, 2023, vol. 101, issue C

Abstract: Pro-environmental accommodation options (e.g., hotels) are integral to sustainable tourism development. However, little is known about how the presentation of eco-information influences tourists' decisions. Across five studies that deployed mixed methods, we find that two types of information presentation for eco-hotels (outcome: eco-certificates vs. process: eco-efforts) and tourists' cognitive decision habits (entity vs. incremental) interactively influence the evaluation of eco-hotels. More specifically, those with entity (vs. incremental) decision habits would prefer a pro-environmental hotel that is described in terms of eco-certificates (vs. eco-efforts). Furthermore, we show that the perceived difficulty associated with the attainment of the eco-certificates moderates the influence of eco-information on pro-environmental hotel preference for those with incremental decision habits. The results of this research suggest that hotels may target their pro-environmental features (eco-certificates vs. eco-efforts) to different market segments (e.g., age, solo/group travel, and culture) to increase evaluation and preference.

Keywords: Pro-environmental hotels; Eco-information presentation; Cognitive decision habits; Perceived difficulty; Tourism sustainability (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:101:y:2023:i:c:s0160738323000890

DOI: 10.1016/j.annals.2023.103616

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