Ai-based counterfactual reasoning for tourism research

Haiyang Xia, Birgit Muskat, Gang Li and Girish Prayag

Annals of Tourism Research, 2023, vol. 101, issue C

Abstract: •Counterfactual reasoning is a high-level causality-based cognitive approach.•Prior AI tourism research often overlooked potential causal effects in data.•AI-based counterfactual reasoning captures causal effects for tourism big data.•AI-based counterfactual reasoning complements experimental design.

Keywords: Counterfactual reasoning; Artificial intelligence; Tourism; Decision-making; Big data (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:101:y:2023:i:c:s0160738323000907

DOI: 10.1016/j.annals.2023.103617

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