Reference-dependence in multi-destination choice: A heterogeneous reference point perspective

Jinah Park, Richard T.R. Qiu, Xiaoying Jiao and Haiyan Song

Annals of Tourism Research, 2024, vol. 109, issue C

Abstract: Destination choice in multi-destination trips is crucial for understanding tourists' preferences, predicting tourism demand and flow, and fostering collaborative opportunities between destinations. This study utilises prospect theory to examine how tourists select a stop within a multi-destination trip and to explore the role of other chosen stops' attributes as a reference point when tourists plan their itinerary. The results reveal dynamic perceptions of gains and losses relative to reference points that vary across individual characteristics and destination attributes. Additionally, heterogeneity is revealed in tourists' reference-dependent patterns, which can be categorised as immediate- and delayed-gratification reference dependencies. These findings contribute to the destination choice discourse by proposing new directions for comprehending tourists' heterogeneous reference dependencies and attitudes in sequential destination choices.

Keywords: Destination choice; Multi-destination trip; Immediate-gratification; Forward-looking reference-dependent; Delayed-gratification; Backward-looking reference-dependent; Greater Bay Area (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:109:y:2024:i:c:s0160738324001221

DOI: 10.1016/j.annals.2024.103845

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