Impact of relative price on airline revenues
Subin Hong,
John Frankie O'Connell,
Bora Kim and
Janghee Cho
Annals of Tourism Research, 2025, vol. 113, issue C
Abstract:
•Relative pricing impacts airline revenue, with market share as a key moderator.•Higher market share strengthens price signals and supports premium pricing.•Revenue gains from relative pricing depend on market competition intensity.•Findings provide practical insights for optimising airline pricing strategies.
Keywords: Airline competition; Revenue management; Pricing differentiation; Short haul; Long haul (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:113:y:2025:i:c:s0160738325000842
DOI: 10.1016/j.annals.2025.103978
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