Mountains and muses: Tourism development in Asheville, North Carolina
Elizabeth Strom and
Robert Kerstein
Annals of Tourism Research, 2015, vol. 52, issue C, 134-147
Abstract:
Asheville, a mid-sized city in the Western North Carolina mountains, has functioned as a tourism center for well over a century, marketing its scenery and climate first to health tourists and then to recreational visitors. In recent decades, city and tourism industry leaders have used marketing and product development strategies, with a particular focus on cultural attractions, to increase overnight visits. They have done so with an eye to maintaining a high quality of life for full-time residents and preserving indigenous natural and cultural resources. Public-private partnerships to promote tourism while avoiding the loss of local identity associated with late stages of the “tourism area life cycle” are explored.
Keywords: Arts and culture; Marketing; Mountain regions; North Carolina (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)
Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S016073831500047X
Full text for ScienceDirect subscribers only
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:52:y:2015:i:c:p:134-147
DOI: 10.1016/j.annals.2015.03.006
Access Statistics for this article
Annals of Tourism Research is currently edited by John Tribe
More articles in Annals of Tourism Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().