Mountains and muses: Tourism development in Asheville, North Carolina

Elizabeth Strom and Robert Kerstein

Annals of Tourism Research, 2015, vol. 52, issue C, 134-147

Abstract: Asheville, a mid-sized city in the Western North Carolina mountains, has functioned as a tourism center for well over a century, marketing its scenery and climate first to health tourists and then to recreational visitors. In recent decades, city and tourism industry leaders have used marketing and product development strategies, with a particular focus on cultural attractions, to increase overnight visits. They have done so with an eye to maintaining a high quality of life for full-time residents and preserving indigenous natural and cultural resources. Public-private partnerships to promote tourism while avoiding the loss of local identity associated with late stages of the “tourism area life cycle” are explored.

Keywords: Arts and culture; Marketing; Mountain regions; North Carolina (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:52:y:2015:i:c:p:134-147

DOI: 10.1016/j.annals.2015.03.006

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