Holiday destinations: The myth of the lost paradise?

Antoni Serra Cantallops and José Ramón Cardona

Annals of Tourism Research, 2015, vol. 55, issue C, 171-173

Abstract: •Similarities are identified in the promotional elements of tourism destinations.•We raise the question of the existence of cultural elements evoking similarities.•Common elements are identified in the mythologies from different civilizations.•We link mythology with some tourism promotional elements through a general model.•Lost Paradise is proposed as cultural element of evocation in the promotion.•Main elements of the Lost Paradise myth: Paradise-Garden, Island, the Good Savage.•We provide some examples of tourism destinations adjustments to this myth.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:55:y:2015:i:c:p:171-173

DOI: 10.1016/j.annals.2015.10.002

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