Market penetration of hotel chains: Does culture matter?

Stanislav Ivanov and Maya Ivanova

Annals of Tourism Research, 2016, vol. 57, issue C, 259-264

Abstract: •The impact of culture on the market penetration of hotel chains is investigated.•Higher penetration=high individualism, low power distance, low uncertainty avoidance.•These cultural scores are associated with low corruption.•Corruption perception index is not influencing the level of market penetration.•Low corruption culture is more important than the actual corruption index.

Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160738315300086
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:57:y:2016:i:c:p:259-264

DOI: 10.1016/j.annals.2015.11.021

Access Statistics for this article

Annals of Tourism Research is currently edited by John Tribe

More articles in Annals of Tourism Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().