Antecedents and outcomes of consumers’ confusion in the online tourism domain

Allan Cheng Chieh Lu, Dogan Gursoy and Carol Yi Rong Lu

Annals of Tourism Research, 2016, vol. 57, issue C, 76-93

Abstract: From information recipient’s perspective, this paper proposes a research model examining the antecedents and outcomes of online tourism information confusion faced by consumers. Three individual characteristics that are likely to influence information receivers processing capabilities are included as antecedents of information confusion, while five confusion reduction strategies derived from consumer confusion literature are regarded as the outcomes of information confusion. Data for this study were collected from 427 tourism website users and proposed hypotheses were tested utilizing structural equation modeling and regression analysis. Findings of this study provide important managerial implications for online tourism marketers.

Keywords: Online information confusion; Information processing; Learning orientation; Price consciousness; Need for cognition (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:57:y:2016:i:c:p:76-93

DOI: 10.1016/j.annals.2015.11.020

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