Does social contact lessen perceived cultural distance? Evidence from tourist–host social contact

Daisy X.F. Fan, Hanqin Qiu Zhang, Carson L. Jenkins and Pearl M.C. Lin

Annals of Tourism Research, 2016, vol. 61, issue C, 223-225

Abstract: •The study developed and validated the measurement of social contact.•It also refined the measurement of perceived cultural distance.•Quality of contact had a negative effect on perceived cultural distance.•Effects of different quantity of contacts were revealed.•Implications contributed to the theoretical and empirical realms.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:61:y:2016:i:c:p:223-225

DOI: 10.1016/j.annals.2016.08.002

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